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PayPal buys Cymbio to expand AI chatbot commerce

PayPal is acquiring Tel Aviv-based Cymbio, a platform that helps merchants sell products via AI chatbots, as part of its push to offer one-stop agentic commerce tools.

Summary
  • Tel Aviv-based Cymbio is a platform that helps merchants sell products through AI chatbots; terms undisclosed.
  • PayPal is making a push into agentic commerce, enabling brands to make catalogs discoverable on AI platforms.
  • Merchants, including Abercrombie & Fitch and Fabletics, can increase sales and reach more consumers

Terms of the deal remain undisclosed.

The transaction is expected to close in the first half of 2026.

PayPal’s tools already support brands like Abercrombie & Fitch and Fabletics on platforms including Perplexity and Microsoft Copilot, with upcoming support for ChatGPT, Google Gemini, and AI search.

The move aims to boost merchants’ sales by making their product catalogs discoverable on AI surfaces.

PayPal teamed up with Perplexity last year to let U.S. users pay instantly via PayPal or Venmo within its Perplexity Pro chat platform, starting this summer.

The integration supports “agentic commerce,” allowing users to buy products, book travel, or get tickets directly in chat.

PayPal handles payments, shipping, tracking, and invoicing securely using tokenized wallets and passkey checkout flows.

The partnership leverages PayPal’s 430-plus million accounts and robust fraud protections, bringing seamless conversational commerce to Perplexity’s generative search and discovery platform.

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