Crypto.com has renewed its partnership with Formula 1, extending the collaboration through 2030, marking a continuation of the relationship established in 2021.
Over the course of their partnership, Formula 1 has grown to reach a cumulative TV audience of 1.5 billion and amassed 96 million social media followers, according to a company note. Meanwhile, Crypto.com has expanded its user base to over 100 million globally, more than ten times its size at the start of the partnership.
The renewed deal emphasizes fan engagement, with Crypto.com planning to roll out exclusive experiences and activations at select Grands Prix.
The brand will also continue its role as the Official Title Partner of the Formula 1 Crypto.com Miami Grand Prix, a position it has held since the event’s debut in 2022.
“Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the most recognized crypto brand in the world,” said Steven Kalifowitz, Chief Marketing Officer of Crypto.com.
On Dec. 17, Crypto.com sponsored the Crypto.com Showdown, a professional golf tournament held in Las Vegas. The event featured top PGA and LIV Golf players competing for a multimillion-dollar prize paid entirely in the platform’s native CRO (CRO) cryptocurrency.
